VISUAL LANGUAGE
& FORM STUDIES
& FORM STUDIES
Research into form, light,
and material
and material
VISUAL LANGUAGE
& FORM STUDIES
& FORM STUDIES
Research into form, light,
and material
and material
ABOUT
ART DIRECTION / IDENTITY / OBJECTS
Ksenia Vasilieva is an art director and designer working with perceptual methods in visual communication. Her practice focuses on how form, light and material construct emotional clarity long before a system becomes visible.
Ksenia’s approach is grounded in observation: the ability to read rhythm, proportion and surface as a coherent structure. This method shapes identities, visual systems and motion narratives that are not decorative, but architectural in their logic.
Her work extends into Hodére — a spatial and material practice exploring form through ceramics and editorial research.
In Hodére, objects are treated as small-scale architecture defined by mass, voids
and tactile presence. They function as tools of perception: instruments that slow down vision and bring attention back to material truth.
Ksenia’s approach is grounded in observation: the ability to read rhythm, proportion and surface as a coherent structure. This method shapes identities, visual systems and motion narratives that are not decorative, but architectural in their logic.
Her work extends into Hodére — a spatial and material practice exploring form through ceramics and editorial research.
In Hodére, objects are treated as small-scale architecture defined by mass, voids
and tactile presence. They function as tools of perception: instruments that slow down vision and bring attention back to material truth.
ABOUT
ART DIRECTION / IDENTITY / OBJECTS
Ksenia Vasilieva is an art director and designer working with perceptual methods in visual communication. Her practice focuses on how form, light and material construct emotional clarity long before a system becomes visible.
Ksenia’s approach is grounded in observation: the ability to read rhythm, proportion and surface as a coherent structure. This method shapes identities, visual systems and motion narratives that are not decorative, but architectural in their logic. Her work extends into Hodére — a spatial and material practice exploring form through ceramics and editorial research.
In Hodére, objects are treated as small-scale architecture defined by mass, voids and tactile presence. They function as tools of perception: instruments that slow down vision and bring
attention back to material truth.
Ksenia’s approach is grounded in observation: the ability to read rhythm, proportion and surface as a coherent structure. This method shapes identities, visual systems and motion narratives that are not decorative, but architectural in their logic. Her work extends into Hodére — a spatial and material practice exploring form through ceramics and editorial research.
In Hodére, objects are treated as small-scale architecture defined by mass, voids and tactile presence. They function as tools of perception: instruments that slow down vision and bring
attention back to material truth.
